Your Blog is not a Sales Brochure
Your blog should have a distinct style which can be very different from your main website pages. But too many blogs simply promote the business all over again and the end result is often boring and...
View ArticleIs Guest Blogging still a good idea?
I’ve sung the praises of guest blogging in the past. But in recent months, Google have been issuing increasingly stern warnings about using guest blogging for link building. The latest of these was a...
View ArticleBlogging for Business Masterclass – Avoiding the Hard Sell
Let’s be honest – very few of us write a blog for our business just because we love it – we do it to sell more! But a blog which is just a sales brochure is not only very boring, it won’t build your...
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101 Blog Article Ideas for Small Business
You know writing a blog for your small business is an important part of online marketing these days. But we’ve all had times when we simply can’t think of anything to write about. Not any more. Here...
View ArticleLong or Short? Finding the right length for your blog articles
It’s the marketing equivalent of the “How long is a piece of string?” question. And it’s also the one I’m asked all the time: “How long should my blog posts be?” “Long articles are more effective”...
View ArticleBlog Comments and SEO – Dead and Buried?
Comments are one of the key elements which differentiate a blog article from just another web page. The interaction between the writer and reader giving the best blogs a whole personality of their own....
View ArticleWhy I’m cutting back on blogging
When I started this blog (two and a half years ago) my intention was to blog weekly for 6 months or so and then switch to fortnightly. However, when I got to that 6 months stage, I found I really...
View ArticleI Aint Afraid Of No Blog: Why Ghost Bloggers Are Your Secret Marketing Weapon
Yes, yes! You know! Blogging is a must-do marketing tactic. The experts have been telling you for the last decade that blogging tickles Google pink. And indeed, they do not lie. Blogging has enormous...
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7 Business Blogging Styles to Avoid
When you’re writing a blog for your small business it’s not simply about getting something out there – you need to make it interesting for real people (not just Google!). And the more you blog, the...
View ArticleFacebook Advertising – a beginners guide for small business
At the end of last year, Facebook announced that they were changing their newsfeed algorithm again and that, if businesses want to post “promotional” items they should expect to pay. Many small...
View ArticleIs Blogging still relevant for small business?
It’s hard work, time-consuming and often the first thing that drops off your to-do list when you get busy. And with so much “content” out there (and a lot of it of pretty dubious value), it’s tempting...
View ArticleHow to promote your blog articles and grow your audience
You’ve written your blog article. It’s full of great advice for your target audience, you’ve come up with a great title, checked you’ve got all your keywords in there without being spammy and it’s free...
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